Name: Best of Convergence: Building Customer-Centric Teams: Josh Seiden on OKRs and Agile
Uploaded: 2025-08-21T21:02:16.000Z
Duration: 4219
Description: In this episode, Ashok sits down with Josh Seiden, author and product management expert, to explore key insights from Josh's latest book, "Who Does What by How...

In this episode, Ashok sits down with Josh Seiden, author and product management expert, to explore key insights from Josh's latest book, "Who Does What by How Much." The conversation centers around using OKRs (Objectives and Key Results) to align teams and improve organizational outcomes. They examine the challenges many teams face when implementing frameworks like OKRs or Agile and emphasize the importance of understanding the "why" behind these systems. Josh also reflects on his early work, such as developing the Kensington Turbo Mouse and collaborating with Alan Cooper, widely known as the "Father of Visual Basic."

Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge.

Get key strategies for fostering a customer-centric culture, building effective product teams, and aligning leadership with team goals. Whether you’re new to OKRs or looking to refine your process, this episode provides actionable advice for team leaders, product managers, and executives alike.

Inside the Episode...

The role of OKRs in driving business alignment and outcomes
The importance of clarifying the "why" behind processes like OKRs or Agile
Josh Seiden’s background and his early design work with the Kensington Turbo Mouse
Strategies for using frameworks to empower teams and avoid over-focusing on the process
How to implement OKRs successfully and avoid common pitfalls
The evolution of design thinking in product development
Understanding the customer’s role at every level of an organization
Key lessons from "Who Does What by How Much" and Josh's other books
Mentioned in this Episode:

"Who Does What by How Much" by Josh Seiden and Jeff Gothelf
"Lean UX" by Josh Seiden and Jeff Gothelf
"Sense and Respond" by Josh Seiden and Jeff Gothelf
The Goal by Eliyahu M. Goldratt
"Outcomes Over Outputs"
The Kensington Turbo Mouse
Alan Cooper - The father of visual basic, author of About Face
Book that every software designer should now - About Face by Alan Cooper
Vitsoe Shelving

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Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge.

Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@ConvergenceFMPodcast

Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.

Follow the Pod
Linkedin: https://www.linkedin.com/company/convergence-podcast/
X: https://twitter.com/podconvergence
Instagram: @podconvergence