Ashok introduces the Theory of Inventive Problem Solving (TRIZ), a methodology for identifying and resolving the inherent contradictions in business—like wanting to increase monetization without eroding customer trust. By categorizing problems into five distinct levels, leaders can avoid the dual traps of over-engineering simple issues or under-reacting to paradigm shifts. Featuring a real-world case study of a logistics company that saved $200,000 a month through a 3-day AI prototype, this episode is a call to action for leaders to embrace "reversible first steps" over rigid roadmaps.
Listen to my interview with Ivan Gekht all about TRIZ: https://youtu.be/GtAbZ2Yawok
In this episode:
The Overthink/Underact Trap: Why leaders focus on the familiar instead of the transformational.
TRIZ Framework: Understanding the 5 levels of solutioning to match the right technology to the right problem.
The Power of Contradictions: How to frame business hurdles as tension points that drive innovation.
Case Study: How a "Level 3" computer vision prototype saved $200k/month in just 72 hours.
Office Hours: How you can get direct help defining your business contradictions.
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