Convergence PodcastJuly 23, 202500:00:27

Luxury: Status, Comfort, and the Hidden Jobs (to be done0

Name: Luxury: Status, Comfort, and the Hidden Jobs (to be done0
Uploaded: 2025-07-23T11:07:25.000Z
Duration: 27
Description: Why paying $20,000 for a sofa instead of $200 is a "job" that the customer is hiring that product (sofa) for. Tune in to the JTBD masterclass with Andrew on...

Why paying $20,000 for a sofa instead of $200 is a "job" that the customer is hiring that product (sofa) for. Tune in to the JTBD masterclass with Andrew on convergence.fm